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Find a marketing co-founder for your startup

A marketing co-founder is the person who makes sure the product reaches the people it was built for. In the first months, that means understanding customers, choosing a few channels, writing the message and measuring what works. Technical founders often underestimate how much of a startup’s early survival depends on this.

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In short

To find a marketing co-founder, define whether you need growth, brand or B2B demand generation, since these are distinct skills. Publish your project on EasyCofounder with your target customers, your channels so far and the equity you offer, then ask candidates for a concrete acquisition plan and test it on a small budget together.

The right profile depends on your market. A consumer app lives or dies by acquisition costs, virality and brand. A B2B product needs positioning, content, events and close work with sales. Some marketers are data-driven growth specialists, others are storytellers. Few are both, so know which you need first.

On EasyCofounder, marketing talent lists its channels, sectors and results. Describe your audience, what you have tried and why you need a partner rather than an agency, and the AI matching will suggest marketers who fit your stage and market.

What a marketing co-founder brings

  • Growth or brand

    Growth marketers run experiments on paid, SEO, referral and onboarding. Brand builders shape identity, tone and community. Early products usually need experiments first and brand second.

  • B2C and B2B differ

    Consumer marketing focuses on volume and acquisition cost. B2B marketing focuses on positioning, content and generating qualified leads for sales. Look for experience in your model.

  • Measurable from day one

    A good marketing co-founder sets up tracking, defines a few key metrics and reports honestly on what failed. Vanity numbers are a warning sign.

Find your co-founder in 4 steps

  1. 1

    Create your free profile

    Describe your skills, your availability and what you bring to a founding team.

  2. 2

    Publish your project

    Say which role you are looking for (CTO, CEO, CMO…), the commitment expected and the equity on offer.

  3. 3

    Let the matching work

    Filter talent by skill and location, or get suggestions of compatible profiles from the AI matching.

  4. 4

    Talk, then meet

    Chat through the built-in messaging, test your collaboration on a first project and put your agreement in writing in a shareholders’ agreement.

Frequently asked questions

When does a startup need a marketing co-founder?

When the product exists or is close, and growth depends on reaching customers at a sustainable cost. In consumer markets this happens very early, in B2B it often follows the first sales.

Should I hire an agency instead of a CMO co-founder?

An agency executes campaigns but does not own the strategy or stay through difficult months. A co-founder learns your customers deeply and commits for the long term, which an agency rarely does.

How do I test a marketing co-founder before committing?

Give them a small budget and a short deadline to run one acquisition experiment. Judge the reasoning, the tracking and the honesty of the report, not only the result.

Where can I find a growth marketer to co-found with?

Publish your project on EasyCofounder, specify growth, brand or B2B marketing and your target market, then filter marketing profiles by skill and location. Sign-up is free.

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