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Find a sales co-founder to win your first customers

A sales co-founder does one thing that no tool replaces: getting a stranger to pay for something that barely exists yet. In a B2B startup, the first ten customers are usually won through founder-led selling, with a lot of calls, demos, objections and follow-ups. A partner who enjoys that work changes everything.

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In short

To find a sales co-founder, look for someone who has sold to your type of buyer and can show how they built a pipeline. Publish your project on EasyCofounder with your target customers, your price range and the equity you offer, then test candidates by asking them to book real meetings with prospects.

Selling to small businesses, to large companies and to the public sector are very different jobs. Enterprise deals involve several decision-makers and long cycles, while selling to SMEs is about volume and speed. Experience with your type of buyer, and ideally a network inside it, matters more than a generic sales title.

On EasyCofounder, sales profiles list the markets they know and the deals they have handled. Describe your offer, your ideal customer and what is already validated, and the AI matching will suggest sellers whose experience fits your market.

What a sales co-founder brings

  • Founder-led selling

    Early sales are also research. A sales co-founder brings back objections and feature requests that shape the product, something an outsourced team rarely does.

  • A real pipeline

    Expect a simple, honest pipeline: prospects contacted, meetings booked, trials running, deals signed. Discipline in tracking matters more than charisma.

  • Know the buyer

    Someone who has sold to your buyers knows their budgets, cycles and vocabulary. That knowledge shortens months of trial and error.

Find your co-founder in 4 steps

  1. 1

    Create your free profile

    Describe your skills, your availability and what you bring to a founding team.

  2. 2

    Publish your project

    Say which role you are looking for (CTO, CEO, CMO…), the commitment expected and the equity on offer.

  3. 3

    Let the matching work

    Filter talent by skill and location, or get suggestions of compatible profiles from the AI matching.

  4. 4

    Talk, then meet

    Chat through the built-in messaging, test your collaboration on a first project and put your agreement in writing in a shareholders’ agreement.

Frequently asked questions

What is the difference between a sales and a business co-founder?

A business co-founder covers strategy, finance and operations broadly. A sales co-founder focuses on bringing in revenue: prospecting, demos, negotiation and closing. Early B2B startups often need the second more urgently.

How do I test a sales co-founder?

Agree on a few weeks of trial: a target list, a number of meetings to book and a short report on objections heard. Real conversations with prospects reveal far more than an interview.

Should a sales co-founder be paid on commission?

Commission suits employees, not partners. A co-founder is usually rewarded with equity subject to vesting. Discuss expectations openly and get professional advice on the structure.

Where can I find a B2B sales co-founder?

Publish your project on EasyCofounder with your target market, price range and the selling role you need, then filter sales profiles by sector and location. Sign-up is free.

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